Statements by Aquiles Mila de la Roca, Regional Sales Manager for Latin America

"Latin America and Asia will be the most important markets for Money Controls on the current year"

2007-02-15
Reading time 1:33 min

What products did Money Controls present in ICE 2007?

We presented our full range of products, hoppers, coin acceptors and bill acceptors. Ardac Elite was the product that generated more expectations among our customers.

This model was released on the previous ICE edition, in 2006, and, since then, it has been tested in different parts of the world with fantastic results, reaching a 97% acceptance.

Which was the response from the European public towards these products?

In general, the feedback was very positive, both from operators and users, as well as from manufacturers of original equipments (OEM).

What balance can you make regarding the presence of the firm in London this year, the organization of the event as well as the results obtained and the visits?

There were visitors from different countries. I think there was an important number of customers from Asia but, unfortunately, there was not a great number of visitors from Latin America, due to different reasons, but the most important is the proximity of G2E Las Vegas and its new date in November. I think this chamge of dates has affected different events in the industry, such as ICE, SAGSE Argentina, Russia…

How could you define the current position of the firm worldwide, considering ICE 2007 specially in Europe; and which is the goal set for the upcoming months?

I think there are two main factors which have allowed us to be leaders in the gaming market, not just in Europe but also worldwide. We are experimenting a great success with our new model of bill acceptors Ardac Elite, and specially with the quality of our customer service.

We manage to deepen our fruitful relationships with our customers and expect that, together with the excellent performance of the products, we could become an option for the most important gambling machines of the market.

The year 2007 has recently started... Which markets will Money Controls target on the current year and what type of developments will be the central theme of the annual task of the company?

Thanks to our important sales and customer care team, we may attend most of the markets globally. I think that the Asian and Latin American regions will probably be specially important in 2007. We will be focused in consolidating our new model of bill acceptors, Ardac Elite, known as “the best bill aceptor worldwide”.

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