McDonnell has been in the International Online Gambling sector for over 15 years. He filled senior roles within the online divisions of William Hill, UK Tote and Bodog Europe and, having spent time running bodog88 in the Philippines, set up kmigaming.com in 2011 to assist Operators, both Asian and European, with areas such as Licensing, Operational set up, Recruitment, Product & Marketing Strategy and Sponsorship. More recently, McDonnell has taken a number of shareholdings in niche industry businesses and non-gaming ventures and is regular attendee at most key European and Asian Gaming Conferences.