Online's Mexico casino brand Gametech surpasses 75K registrations on Vale.mx

With a player registration rate of 1,000 a day, software platform provider and owner of Mexico-based interactive regulated casino, Gaming Technologies, also known as Gametech, announced Monday that it has surpassed more than 75,000 registered players on Vale.mx. 

Gametech teamed up with Mexico-based Big Bola Casinos, to launch Vale.mx, a regulated interactive online casino and sports betting entertainment brand in Mexico, in March 2021. It has more than 700 new online premium casino games, which can be played either on their mobile or desktop presentations.

Players can receive promotions and play live roulette and blackjack, or high-definition slots from software providers such as NetEnt, Microgaming, Pragmatic Play, Evolution and new providers such as Matrix Studios.

Jason Drummond, founder and CEO of Gametech, commented on the company’s announcement in a press release. "We are excited about the early success of the Vale.mx online casino. Reaching 75,000 registered players in just four months is a testament to the opportunity for Vale.mx to be a prominent online casino in the Mexico market", he stated.

Gametech owns and operates Vale.mx under Big Bola Casino's existing SEGOB license. Big Bola is one of only 14 operators legally authorized to offer legal betting and online casino services in Mexico. 

In May, Gametech announced a one-year endorsement and brand ambassadorship agreement with Mexican boxing champion, Saul “Canelo” Álvarez, to promote the Vale brand in the United States and Latin America. 

Under the terms of that agreement, Canelo wore boxing shorts displaying the Vale logo during his middleweight title fight against the WBO titleholder, Billy Joe Saunders in May, as well as TV commercials starring Canelo, advertising and social media posts.