BtoBet and Megared partner up to launch "Megapuesta" in Colombia

Colombian telecommunication leader Megared announced that it is partnering with leading technological multinational company BtoBet to launch its new brand Megapuesta in the regulated Colombian gaming market. This is the 16th online gaming license to be issued by Colombian gambling regulator Coljuegos.

Commenting on the decision to team with BtoBet in Colombia, Megared’s Juan Esteban Puerta stated: “As a leader in the communications field we have built an outstanding reputation in our country, and as such we always require high standards from all our partners. We opted for BtoBet as our technology partner to launch our gaming division ‘Megapuesta’ because like us they are pioneers and leaders in the Colombian market, with a vast experience in this regulated market and in other jurisdictions, not only in Latin America but also worldwide. Furthermore, their deep knowledge and reputation of the LatAm region, especially the Colombian market, has contributed to developing a trustworthy relationship with them.”

BtoBet’s Chairman and CEO Alessandro Fried commented: “Megapuesta is another thrilling partnership as BtoBet seeks to further cement its leadership status in the Latin American region and be the first option for those companies seeking to establish their iGaming operations in this exciting market.”

He further stated that the unicity of the Megapuesta brand will surely appeal to the Colombian punters, and both companies will seek to replicate the numerous successful partnerships synonymous with BtoBet in the Latin American region.