"Esports is definitely a potential market for AstroPay to offer our payment solution" | Yogonet International
Interview with Mikael Lijtenstein, CEO of AstroPay

"Esports is definitely a potential market for AstroPay to offer our payment solution"

Mikael Lijtenstein, CEO of AstroPay.
2021-10-22
United Kingdom
Reading time 2:28 min
The CEO of the global online payment solutions provider explains the recent appointment of Argentine tennis player Diego Schwartzman as the brand global ambassador, and why AstroPay partnered with a number of Premier League teams. He notes recent data showing that the global sports sponsorship market is expected to grow to nearly $90B by 2027. Esports is a key sector among the company's plans to expand its customer base.

Argentine tennis player Diego Schwartzman is the brand global ambassador. What kind of events or marketing actions are you planning with him?

We are incredibly proud to have such a high-achieving global brand ambassador, to the likes of Peque Schwartzman, for the first time in AstroPay’s history. Having achieved several victories in international tournaments such as Roland Garros and the US Open, to name a few, Schwartzman is also part of the generation of top 100 Argentine tennis players born in the early 1990s. We wanted to sponsor a well-known personality that was well aligned with some of AstroPay’s values, which include being hard work oriented to achieve excellent results, having talent and discipline, as well as being able to generate brand awareness among their followers, hence why Peque Schwartzman came across as the perfect fit to represent our brand.

It is a one-year sponsorship deal including collaboration on future product online marketing campaign, as well as Schwartzman wearing his outfit with AstroPay’s logo. 

How can sports sponsorship boost a brand like AstroPay?

Big sporting events are very popular and gain massive global attention, creating exceptionally vast opportunities for sponsorship as well as having such a wide variation in viewership demographics. According to Statista, the global sports sponsorship market was worth an estimated 57 billion U.S. dollars in 2020 and is expected to grow to almost 90 billion U.S. dollars by 2027. With football undoubtedly being one of the highest-grossing sports, having an estimated viewership of 4.7 billion viewers, as well as covering around 212 countries, the Premier League presents an array of opportunities to raise awareness. This is the reason why we decided to partner with key Premier League teams such as Burnley FC, Newcastle United FC and the Wolverhampton Wanderers FC. 

Are you closely following what is happening with gaming, esports on Twitch and other streaming platforms? Is this a potential market for AstroPay? How could AstroPay interact with platforms and streamers?

We are paying special attention to the world of esports as a target sector within our expansion plans. It is widely known that the esports market has boomed in recent years. By 2024, there are expected to be 577.2 million viewers of esports worldwide where Twitch has been having a remarkable role. This is definitely a potential market for AstroPay to offer our payment solution and expand our customer base.

AstroPay has been operating for 12 years in this industry across different markets including Latin America, Asia, Africa and most recently Europe. Having processed millions of transactions in these regions, we understand the complexities behind payments and what needs to be done to achieve successful user experience. As a pioneer of global payment solution for users who want to make transactions on international sites, we have the experience and expertise to help operators benefit from international users and become a reliable partner in this field. 

We work closely with platforms to enable simple and seamless integration with our solutions, and to offer their users options to pay online in US dollars or their local currency through the most renowned payment methods, such as PIX in Brazil or Spei in México. We process cross-border transactions following risk and compliance procedures that assure a secure paying environment for both platforms and end users. 

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