International edition
October 19, 2021

Stockholm

Netherlands: Leadstar Media gives first step into the market with a new affiliate

Netherlands: Leadstar Media gives first step into the market with a new affiliate
The Dutch website is already live and will revamp in time for the opening. 
Netherlands | 09/24/2021

MyBookmakers.nl will help the company expand into the territory. The site is already live and will revamp on October 1st.

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ports betting and media company Leadstar Media announced Friday its expansion to the Netherlands with a new product, as soon as the market opens on October 1st. The Dutch website is already live and will revamp in time for the opening. 

MyBookmakers.nl is the first site that Leadstar Media will offer in the market, featuring comparisons, betting offers and in-depth reviews of licensed bookmakers. 

Jacob Ljunggren, Product Director for Leadstar Media, spoke about the new market and the company’s new affiliate site, and said: "The Netherlands is a market we've had our eyes on for a while as our goal is to enter as many regulated markets as possible. We have been waiting for the new licensing system to go live and soon that day is upon us”. 

“Our product team has developed a new website focused around comparing licensed bookmakers and we're ready to go when we get the green light. It's a new market for us and we look to be early adopters and position ourselves as the top sportsbook affiliate site in a gambling market that I believe can become one of the biggest in Europe", he continued. 

"If the Duch market becomes what I believe it will be, it's not unlikely that we will launch more products in the future. As of now we don't have any news to share about additional sites, but the Netherlands is a very interesting market with great potential", he concluded.

From October 1st there will be more legal online betting options for Dutch players to choose from. The Dutch regulator, KSA, expects to hand out around 35 licenses for online gambling after the regulation comes into force. 

Many of the new license applications will likely come from international operators that are already active in other European markets. The first licenses will be granted on September 28, only a few days before the regulation comes into effect.

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