Michael Jordan has assumed an advisory role in Sportradar and is increasing his investment in the sports data and technology provider, announced the company on Monday.
The NBA legend, an early investor in the provider, will serve as a special advisor to Sportradar’s Board of Directors, effective immediately. In this new position, Jordan will provide the management with guidance and strategic counsel, with a focus on the US market, product development, marketing activities and other key initiatives, states a press release.
“He is a legendary leader who believes in Sportradar’s mission to enhance fan engagement through our fully-integrated technology and services platform,” said Jeffery Yabuki, Sportradar’s Chairman of the Global Board of Directors.
Jordan, who has experience as entrepreneur, will see his expertise in establishing impactful business partnerships within the sports industry “leveraged across the breadth of Sportradar’s products and services.”
“As an early investor in Sportradar, Michael saw the potential in our company,” said Carsten Koerl, Global CEO, Sportradar. “We are thrilled to now tap into his entrepreneurial savvy and business acumen as we develop the next wave of solutions and offerings that will maximize engagement across sports.”
In a statement following the announcement, Jordan said he became an early investor in the company because he “believed in the vision and passion” the Sportradar team had in transforming the sports technology industry. “I am looking forward to having a formal role with the company as it begins its next chapter,” he added.
The Switzerland-based company went public last week via an IPO after abandoning plans for a merger with a special purpose acquisition company earlier this year. On Tuesday, September 14th, Jordan joined Sportradar’s directors, executive team, lead investors and guests in the Nasdaq opening bell-ringing ceremony.
Despite commenting on the newly assumed role, the company did not provide details regarding Jordan’s increased stake. The six-time NBA champion also accepted a similar role in sports-betting firm DraftKings as a special adviser in September last year.