London-based global esports performance brand Fnatic announced last Thursday a partnership with Crypto.com, a crypto platform with more than 10 million users worldwide. The multi-year deal, worth more than $15 million, will see Crypto.com becoming Fnatic’s inaugural Global Cryptocurrency Partner.
The partnership marks a first in esports for Crypto.com, which already has similar agreements with major sports brands. Its expanding portfolio of partners includes UFC, Formula 1, Lega Serie A, Aston Martin Cognizant Formula 1, the Montreal Canadiens and Paris Saint-Germain.
The newly announced deal will enable Crypto.com to “seamlessly engage” with Fnatic’s global and digitally-native audience and initially lasts 5 years, opening up cryptocurrency payment options for Fnatic users and more.
The deal will see Crypto.com’s logo featured on the collarbone of Fnatic team jerseys, and the esports brand will also offer its fans rewards and experiences for Crypto.com users purchasing Fnatic goods. Moreover, the partnership will also launch new digital products, including exclusive Fnatic NFTs “in the near future.”
The crypto platform also agrees to work with Fnatic “on a variety of activations” with Fnatic’s esports teams, players and creators, including collaborative storytelling with existing Crypto.com partners, engaging gaming content, branded in-game experiences and physical events.
In addition, to help fans further understand cryptocurrency and “future-proof their decisions,” Fnatic will offer financial literacy and crypto education opportunities for those new to the crypto and NFT world.
Fnatic has already launched a crypto guide shortly after the partnership announcement to “level up” fans’ financial literacy, now available on the company’s website. It explains what is cryptocurrency, blockchain, NFTs, and more.
“As cryptocurrency becomes a mainstream payment method, there’s never been a better time to help our fans make smarter, healthier and future-proof cryptocurrency decisions,” said Fnatic CEO, Sam Mathews.
One of the reasons Fnatic chose to partner with Crypto.com is their commitment to sustainability and ongoing effort to make working with and creating digital assets carbon-neutral, further explained the company.
To achieve this goal, Crypto.com has developed a three-phase plan it will roll out over the course of the next 18 months. Crypto.com will first assess the carbon generated through cryptocurrency trading, deposit and withdrawal activities across all of their platforms.
Once understood its carbon footprint, the crypto platform will work with experts in sustainability to implement a carbon offset program, work that will be verified by an independent auditor to offer accountability to Crypto.com’s customers and stakeholders like Fnatic.
Kris Maszalek, Co-Founder and CEO of Crypto.com, said the company is excited to launch its fully integrated partnership with Fnatic, and described the agreement as “a milestone” for the industry.