As part of the expansion, the newly-launched Caesars Sportsbook will receive additional marketing and sponsorship assets, including naming rights for Lucas Oil Stadium's South Gate, which will now become Caesars South Gate, the opening of a Caesars Sportsbook Lounge at the former Blue Room at Lucas Oil Stadium, where live odds will be displayed on LED screens, and Caesars Sportsbook's sponsorship of the free-to-play "Pick 6" predictor game on the Colts mobile app, which generates a series of six questions about an upcoming game, and fans have the chance to predict the outcome.
With football season in full swing, Caesars Sportsbook will continue to be integrated into the franchise's media and marketing efforts, bringing exclusive offers and promotions directly to fans through the newly branded sports betting app.
Roger VanDerSnick, Colts' chief sales & marketing officer, said: "We've been a proud partner with Caesars properties in Indiana for some time now, but this new partnership expands our ability to offer Colts fans a truly unique experience, whether at Lucas Oil Stadium or watching from home on game day."
Chris Holdren, Co-President of Caesars Digital, commented: "Expanding our sponsorship with the Colts to serve as their premier sports betting partner and only casino partner is an exciting step in our longstanding relationship. Indiana has been a special place for our company, and we know how passionate these great sports fans are about their home team. Caesars will continue to push for innovation to bring the best in sports experiences, both in-person and on mobile, to the Hoosier State through Caesars Sportsbook and our partnership with the NFL."
The easy-to-navigate Caesars Sportsbook app integrates mobile sports betting with the company's loyalty program, Caesars Rewards, where every bet, win or lose, rewards the bettor with Tier Credits and Reward Credits.