The global tech and betting brand, Parimatch, announced Thursday the continuity of its partnership with the Turin-based football club, Juventus after a year under its existing deal. With the start of the new Serie A season 2021-2022, Juventus and Parimatch aim to create new campaigns as part of this renewed partnership.
One of the global campaigns launched by Parimatch and the Italian club was aired in March, with Juventus players starring in an international video ad infused with the company’s yellow electric impulses. The video was shot and produced in 2020 in adherence to COVID-related limitations. It was shot by directors Andrei Caopots and Macaar Severin, representing the Ukrainian production company Electric Sheep Film. The campaign engaged with millions of Juvenuts fans across the globe.
This year, the Parimatch brand signed or prolonged deals with six English Premier League clubs such as Chelsea F.C., Everton F.C., Leicester City F.C., Southampton F.C., Aston Villa F.C., and Brighton & Hove Albion F.C., securing its presence in the league and covering 30% of them in England’s top football championship.
In an official press release, CMO at Parimatch Tech, Ivan Liashenko spoke about the prolongation of the company’s partnership with Juventus and said: “Our first year of partnership with Juventus was a tremendous success, and we can’t express how much fun and excitement working with this iconic team brought to Parimatch”.
“Being a partner to a legendary club with over 120 years’ worth of history is an honor, and as our second year of mutual work begins, we can’t wait to launch several powerful campaigns together. I am sure Juventus fans will be as excited as we are, as Juventus and Parimatch are ready to create even bolder and more entertaining digital and offline experiences than before. Stay tuned!”