enius Sports Limited announced on Wednesday a new strategic relationship with Betcris, a Latin American sports gambling operator, that gives the gaming operator access to Genius Sports’ entire official sports data content offering, including a full NFL product suite.
As part of the agreement, Betcris, the official sponsor of the NFL and MLB in Latin America, will incorporate Genius Sports' innovative technology to power immersive live experiences for millions of sports fans throughout Latin America. It will also gain access to Genius Sports' proprietary, official data and live video feed from thousands of events per year, including its official NFL data products, dynamic content, and player acquisition and retention solutions.
Betcris will become one of the first betting operators in Latin America to implement a full Genius Sports NFL offering, including access to the league’s real-time official play-by-play statistics, proprietary Next Gen Stats (NGS) data, and official sports betting data feed. Genius Sports also represents the NFL’s legalized sports betting advertising inventory across the league’s owned and operated digital platforms. These assets alongside the NFL’s official data feed will create end-to-end value for Betcris across the full player lifecycle from player acquisition to pre-match and in-game betting, through to long-term customer retention.
Genius Sports data feeds will support the growth of the Betcris trading and sportsbook platform, providing users the ability to place wagers on hundreds of new competitions, supported by secure, authorized, and official data from sports leagues around the world. In addition, Betcris will also deploy BetBuilder, Genius Sports, and Sportcast's fully automated single-game parlay solution for the NFL, NBA, NHL, MLB, and major soccer competitions.
JD Duarte, CEO of Betcris, said: “Betcris’ main mission is to create opportunities, in this case, entertainment opportunities for our clients, which is why we seek to partner with companies that allow us to raise the quality of our customer experience and Genius Sports is without a doubt one of those companies. With this agreement, we secure access to accurate and official data, that allows us to enhance our product offering, for the benefit of one of our most important stakeholders: our customer.”