pecialized payments platform Paysafe announced Tuesday the launch of its new marketplace Paysafe Publishers, which aims to help global eCommerce merchants leverage the affiliate marketing channel to increase customer acquisition and foster new revenue-generating relationships.
Paysafe Publishers’ primary focus will be supporting merchants working in financial services, education, nutrition and wellness, sports and fitness, leisure and entertainment, travel and hospitality, and video gaming.
It also facilitates B2B relationships, helping merchants identify and collaborate with similarly positioned brands to leverage their respective customer bases and drive revenue.
The marketplace complements Paysafe’s comprehensive payments offering, supporting self-managing brands of all sizes in expanding their market reach through affiliate partnerships, which benefit from being largely performance-based with low barriers to entry in terms of costs and risk.
Excited to announce the launch of our new Paysafe Publishers marketplace. The marketplace will support #eCommerce merchants to leverage the #affiliate #marketing channel to increase customer #acquisition and foster new revenue-generating relationships: https://t.co/l8rnz3vBN0— Paysafe (@PlugIntoPaysafe) September 7, 2021
The company’s Skrill digital wallet will be integrated with Paysafe Publishers, becoming the primary method of issuing affiliate payments, ensuring secure commission payouts. The solution is aimed at allowing merchants to prioritize collaboration and campaign strategy, using a variety of affiliate partnerships, including content sites, PPC advertising, social media, influencers and coupon or cashback sites.
Merchants will also be able to access and benefit from Paysafe Publishers’ integration with Revenue Tree, which is a network of affiliate performance marketers that drives over 15 billion website clicks per year, and over 2 million customer conversions per day.
The affiliate compliance monitoring company, Rightlander, will also be integrated with Paysafe Publishers and will help merchants protect their brand by giving visibility on all their traffic sources. Brands with an existing affiliate programme can leverage this monitoring tool to gain insight on where and how they are being promoted by advertising partners.
To celebrate its launch, Paysafe Publishers is offering a free set-up for the first 100 merchants to join its marketplace and launch their promotions. Affiliates will also have increased commissions for the first three months after joining.
Affiliate marketing leader at Paysafe, Sarafina Wolde Gabriel, spoke in an official press release about this new product and said: “We have always been passionate about affiliate marketing and are excited to launch a marketplace that creates an opportunity for online merchants to scale their respective businesses. With Paysafe Publishers’ risk-free, performance-based approach, eCommerce merchants can increase sales, drive customer acquisition and identify other merchants with which to form revenue-generating partnerships.”