LatAm operator Betcris enters European market with new Poland's license

Sports betting operator Betcris announced Tuesday that it has become the latest licensed operator to offer its services in Poland. 

The company had already said to be researching how to become part of Poland’s legal sports betting scene for some time, and researched the country’s legal sports betting market throughout last year. As the coronavirus pandemic forced all retail gambling facilities to close, it served as an impetus for an online-only sports betting alternative.

Poland’s sports wagering market saw a handle of roughly $1.85 billion last year, with private operators contributing $205.6 million to the country through tax revenue. The online gaming industry has grown during the COVID-19 pandemic, bringing the numbers up to a double-digit increase.

Betcris has taken a new step towards its plan to build its European presence. The experience acquired in the Polish market will allow Betcris to understand European wagering patterns and the profile of the local bettor, the company anticipated.

Betcris CEO JD Duarte spoke in a press release about this new expansion and said: “It is a great day for Betcris. Starting operations in Poland was a great choice, the local work team has made sure that the Betcris brand maintains its level of excellence and we are excited about all the possibilities that this opens for us as a company. Betcris has earned its leadership position in Latin America and now that we come to Poland, we will continue to make history”.

“I love entering new markets and zeroing in on what makes customers happy. We have a great team that I’m sure will accomplish great things. Polsko, wchodzimy do gry!”, he said.

Board Member of Betcris company in Poland, Jacek Jakubowski, added: “Poland is one of the most dynamically developing markets in Europe with operators offering services at a high level. It is a very competitive market, but we strongly believe that our brand, based on our attractive product and the many years of experience we have in other countries combined with excellent customer service, will meet the expectations of Polish clients and let us build a strong position in this market.”

Poland updates its gaming laws through the Gambling Act of 2017. This adjusted the overall influence in the market by presenting clarified controls of the country’s sports betting industry section. While there have been some minor changes made to the regulations since then, these have not had a major impact on the overall industry of certain wagering brands.