he Colombian Federation of Chance and Luck Games Businessmen (Fecoljuegos) participated in the GAT Expo Gaming & Technology (GAT Expo), where the first World Congress on eSports Gambling was held, an event that took place from August 17 to 18, in Cartagena de Indias.
The World Congress of Gambling in eSports had the participation of an important list of national and international speakers. Executives had the opportunity to meet and form positive alliances. Colombia's gaming regulator Coljuegos and the industry trade bodies representing games of luck and chance were also present.
Within the framework of the session on digital transformation towards an omnichannel service, which was the main theme of the first day of the World Congress of eSports Gambling, Evert Montero, President of Fecoljuegos, made reference during his talk to the great social, economic and technological changes that have impacted the business concept, the profile of the partners, the concept of clientele and the adaptation of the products to new verticals: "The pandemic has led to the acceleration of technological transformation processes in all industries, digital transformations have allowed people to be closer to digital communication. All users can now reach all services. The digital transformation must reach the same status in Colombia, taking into account the principles that govern the administrative function: transparency, efficiency, and effectiveness, so that each of the state entities may have access to the information on their platforms.”
He also called on Coljuegos to move towards digital transformation from its web portal, to facilitate users the procedures and services that they must carry out before the regulatory entity: "From the portal, the user should be able to access services such as settlements of monthly exploitation rights, a process that is done with the intermediation of the Financial Management Office to whom the operators have to send manually or by email their sales reports and account statements".
On August 19, Fecoljuegos participated in the inter-institutional articulation talk to promote eSports betting, where its president highlighted the importance of creating more spaces in the country to promote electronic sports events so that bets on this type of events continue to grow and so that in these activities the operators promote responsible gambling actions and betting integrity.
"In this, as in all scenarios that promote entertainment in the game, the participation of the regulator is indisputably necessary. The guilds play an important role in the enactment of any initiative that contributes to the growth of the sector. Therefore, given the boost that eSports have had, we are very keen on promoting spaces to help its expansion and growth," Montero concluded.