International edition
October 23, 2021

The event will take place at Fira da Barcelona Montjuïc on September 21-24

Upcoming SBC Summit Barcelona puts the future of sports betting on center stage

Upcoming SBC Summit Barcelona puts the future of sports betting on center stage
Delegates attending in person will have access to a series of evening networking events in Barcelona venues. Those unable to travel to Spain can access a digital version of SBC Summit Barcelona, complete with conference content streamed online.
Spain | 08/23/2021

Executives and specialists from Entain, Pinnacle Sports, Betfred, Parimatch, Sportium, Kaizen Gaming, FDJ and 888 Holdings have been confirmed to speak during the Sports Betting track on September 22; while Sportradar, Delasport, BetConstruct, Stats Perform, Pinnacle, Metric Gaming, Sporting Solutions, Soft2Bet, Sportingtech and ExeFeed will exhibit at the Innovation in Sports Betting track on September 23.

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ith the upcoming SBC Summit Barcelona, set for September 21-24, the SBC’s global betting and igaming show now has confirmed its program at Fira de Barcelona Montjuïc, with executives and specialists from Entain, Pinnacle Sports, Betfred, Parimatch, Sportium, Kaizen Gaming, FDJ and 888 Holdings among the speakers who will share their insights and ideas on how to navigate the changes the sports betting industry is currently facing. 

The Summit’s Sports Betting Zone will feature a stage that will host two conference tracks: Sports Betting and Innovation in Sports Betting. It will also provide lounge and hospitality facilities for networking and meetings; and an exhibition that features sportsbook innovations. 

Sportradar, Delasport, BetConstruct, Stats Perform, Pinnacle, Metric Gaming, Sporting Solutions, Soft2Bet, Sportingtech and ExeFeed are some of the technology, data and content suppliers that will participate in the exhibition. 

The agenda for the Sports Betting track on September 22 will examine some of the key issues that are driving change in the sector, including the relationship between operators and media companies, exclusivity of data rights, how esports betting can develop into mainstream product, and the latest developments in integrity. 

Speakers taking part in the track include Alberto Eljarrat (CEO, Sportium), Daria Isakova (Chief Communications Officer, Parimatch Tech), Dr Matthias Kirschenhofer (Executive Board Member Sport1 Medien AG), Gilles Maillet (Director of Sports Integrity, FDJ), David Foster (Head of Regulatory Affairs, Entain), Marco Blume (Trading Director, Pinnacle), Eytan Mazori (SVP Finance, 888 Holdings), Ludovico Calvi (President, GLMS), and Russell Young (Commercial Director & Managing Director Betfred.es, Betfred). 

The following day’s Innovation in Sports Betting track will pick up on one of the central themes of the SBC Summit Barcelona conference, how to utilise technology to improve player experience. The sessions will take a deep dive into topics including how external trends in tech influence product innovation, how to deliver a compelling digital offering as part of a diverse product portfolio, the latest developments in football markets, and how to choose the right technology partner. 

The expert speaker line-up features operator representatives such as Jason Trost (CEO, Smarkets), George Kourakos (Head of Customer Experience & Innovation, Kaizen Gaming), and Ben Cove (CMO, Pinnacle Sports), along with tech experts including Stuart Godfree (Managing Director, mkodo), Tommy Kearns (CEO, Xtremepush), and Antonio Zanghi (CEO, Maxima Compliance). 

Attendees can also take in the content on the venue’s main stage, which will host a programme of leaders panels and keynotes from speakers including Jette Nygaard-Andersen (CEO, Entain), Fredrik Elmqvist (Founder & CEO, Yggdrasil Gaming), Carsten Koerl (Founder & CEO, Sportradar), and Stuart Simms (CEO, XLMedia). 

The venue will host three other zones - Casino & Gaming, Payments & Compliance, and Affiliate, Marketing & Media - each with their own conference programme and exhibition tailored to meet the requirements of executives from those verticals.  

Delegates attending in person will have access to a series of evening networking events in Barcelona venues, which are included with the event pass. Those unable to travel to Spain can access a digital version of SBC Summit Barcelona, complete with conference content streamed online and access to a virtual exhibition.

Rasmus Sojmark, Founder and CEO of SBC, said: “Advances in technology, the ways in which young adults now engage with sports, and the strong interest in the industry from major media brands mean the sports betting sector is going through a period of change. We’re delighted to welcome a selection of renowned thought leaders to SBC Summit Barcelona to share their ideas on how businesses can successfully navigate the changing market and emerge stronger.” 

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