he official data, technology and commercial partner Genius Sports announced Tuesday that it has secured a multi-year deal with the British Columbia Lottery Corporation (BCLC) to support its sportsbook operations as Canada legalizes single-event sports wagering.
BCLC conducts and manages commercial gambling —including casinos, lottery, bingo and sports betting— through multiple channels of distribution on behalf of the Province of British Columbia Canada’s third-largest province by population with more than 5 million residents.
As the agreement settles, BCLC will utilize Genius Sports’ LiveData and LiveTrading services to deliver real-time official data and pin-point pricing across thousands of sporting events each year. This includes Genius Sports’ portfolio of official data rights, comprising the Canadian Premier League, English Premier League, Euroleague Basketball and other top tier leagues.
In reference to this new agreement, Genius Sports CEO Mark Locke spoke in an official press release and said.
“BCLC’s partnership with Genius Sports demonstrates how the nascent Canadian sports betting industry already recognizes the importance of official data in helping to protect consumers whilst delivering the most secure and compelling products for their customers. Products and services powered by the fastest, most accurate and reliable data will reinforce BCLC’s competitive advantage and help Canada fulfil the massive potential of its sports betting market.”
Genius Sports established the global market for official data, which is sanctioned directly by the relevant sport’s governing body.