Under the terms of the agreement, WynnBET will become one of CUMULUS MEDIA’s largest advertising partners.
WynnBET will benefit from CUMULUS’ reach and consumer engagement across multiple touchpoints, including national exposure in Westwood One’s marquis play-by-play programming, and endorsement from preeminent sports host Jim Rome.
The companies also plan to create content both for entertainment and for the benefit of WynnBET’s consumer engagement. Local connections via advertising on Cumulus’ radio stations, studio sponsorships and brand endorsements from local personalities which leads to digital exposure via social media, streaming, podcasting and smart speakers, as well as on-site events are also part of the deal.
As part of the agreement, WynnBET will leverage CUMULUS MEDIA’s targeting technology, which enables WynnBET to customize multiple brand messages and deliver tailored content to different markets and demographics across hundreds of radio stations.
Wynn Interactive CEO Craig Billings spoke in a press release about this new alliance. "This partnership with CUMULUS MEDIA provides WynnBET the ability to deliver specific, customized messaging to targeted markets throughout Cumulus' network of hundreds of stations. In addition, WynnBET will have a significant advertising presence on Westwood One's nationally syndicated programming, including football pre-game and play-by-play, and we will work with Cumulus to create some exciting, branded content over the life of the partnership."
CUMULUS MEDIA CEO Mary G. Berner also reflected on this new partnership. "With Wynn's focus on exceptional quality and high-touch customer experiences, we believe WynnBET will be a leader among the sports betting apps, and we are excited to deploy our unique assets to grow its business. The sports betting market is now the fastest growing advertising category, and this innovative partnership solidifies Cumulus's position in this exciting arena."
In addition, WynnBET also announced Tuesday the appointment of Claudia Bellofatto as an on-air host and ambassador. Having expertise in broadcast, she will host a sports betting-focused program that will air multiple times per week from the Blue Wire Podcasts Studio at Wynn Las Vegas.
She will also represent WynnBET in-person at events, and provide live commentary and expert analysis through the company’s social media accounts.
Bellofatto previously hosted a live sports betting show on EliteSportsBetting.com, anchored and reported for WCJB in Gainesville, Fla., and contributed on MLB Network and MSG Network's betting programs.