etMGM announced on Wednesday the signing of former National Football League (NFL) running back Marshawn Lynch as a brand ambassador.
The Super Bowl champion will be featured in BetMGM's upcoming marketing campaigns, promotions, and fan events. He will also engage with BetMGM players through a variety of activations, including social media content, and media appearances.
Lynch said: "Being part of the BetMGM family is dope and an honor. They're the leaders in online gaming so I'm excited to learn about the industry from the best and find ways where I can have an impact. Plus, with ambassadors like Barry, Gretzky, and Jalen, I think da' kid is in good company, ya know what I mean?"
Lynch, commonly referred to as "Beast Mode" for his powerful, highlight-reel running style, played 12 seasons in the NFL for the Buffalo Bills, Seattle Seahawks, and Oakland Raiders. Lynch earned four consecutive Pro Bowl appearances, one first-team All-Pro selection, and twice led the league in rushing touchdowns. He also helped the Seahawks win its first Super Bowl.
The Chief Revenue Officer of BetMGM Matt Prevost, commented: "Lynch is both an incredible athlete and larger-than-life personality. The impact he has made on the game of football, coupled with his status as an electric superstar, makes him a tremendous addition to the BetMGM team."
The BetMGM app is available on both iOS and Android, as well as accessible via desktop.