s the Tokyo 2020 Olympic Games go on, Sports Bet Montana has decided to offer betting lines for the international sports event.
According to KRTV, communications manager for the Montana Lottery and Sports Bet Montana, Jennifer McKee, spoke about the process of bringing in betting lines on the Olympic games.
“There’s a process to it, but it’s actually not that complex. Our trading desk does global lines on everything and they were going to do global lines on the Olympics for us and everyone else who uses that trading desk, which is everyone who has an Intralot contract”, she explained. “They specialize in sports betting. So, for them, it was really just dialing up what they were already doing”.
Sports Bet Montana is offering betting lines on disciplines such as table tennis and handball, which are not the traditional sports to bet on.
“We want to offer as much as we possibly can. So we know we’re going to be offering things that people don’t really have a lot of interest in, but you never know what will catch somebody’s eye”, said McKee.
There is no data available on total money wagered on Olympic events yet. Since Sports Bet Montana terminals and app were introduced, nearly $45 million has been wagered over more than 500 days. In that span, more than $15 million has been wagered on basketball and nearly $9 million was wagered on football.
“It really has kind of rolled out smoothly”, said McKee in reference to the addition of the Olympics betting lines. “And I guess that’s the thing we’ve learned is that it is possible to stand up betting around the biggest sports event, you know, in the world”.