ointsBet announced on Wednesday that it has appointed Scott Vanderwel as Chief Executive Officer for PointsBet Canada. He will take over his role on August 17, 2021.
Vanderwel's appointment is the company’s third executive addition in Canada following earlier senior hires for PointsBet's Canadian operation, including Nic Sulsky as Chief Commercial Officer and Chantal Cipriano as Vice President, Legal, Compliance & People. Vanderwel will report to PointsBet's Global CEO, Sam Swanell.
Swanell said: "We're thrilled that Scott has agreed to serve as the first CEO of PointsBet Canada and help us build a team and a business strategy that can serve the new Canadian market with the same sort of creativity and customer focus that our clients in the U.S. and around the world have come to expect from PointsBet. PointsBet is committed to creating products that fit the consumer's needs, satisfy the important and necessary requirements of regulators, and enable fans to engage with their favorite sports in new and exciting ways. Scott and the team we are building in Canada will help us do just that."
Vanderwel previously served as Senior Vice President for Rogers Communications, where he oversaw corporate strategy, operational improvement, and digital operations. Prior to his time with Rogers, Vanderwel led the Canadian practice for Monitor Group, a global business strategy consultancy, later acquired by Deloitte. He is the current chair of the Ivey Alumni Network Board.
The company said that under Vanderwel's leadership, PointsBet will "build a Canadian platform that will provide a range of diverse jobs in the industry, and offer Canadian fans an entertaining and engaging experience."
Vanderwel commented: "I want to thank Sam and the entire PointsBet team for this incredible opportunity. I'm excited to take my decades of corporate experience and apply it to building an elite organization ready to serve customers and help responsibly jump-start a brand-new industry in Canada. The sports-betting industry has demonstrated how it can entertain consumers, engage sports fans and deliver quality products, and PointsBet has been at the forefront of doing it the right way in markets around the world. We're going to build a modern, responsible, distinctly Canadian operation and I can't wait to get started."
PointsBet USA CEO Johnny Aitken, added: "Having built a core team into an operation with more than 200 employees at our headquarters in Denver, serving thousands of clients in states all over the U.S., I'm looking forward to sharing with Scott what we've learned here, but more importantly, utilizing his unique experience to make our entire company better. These are obviously two distinct North American markets, and Scott's appointment will enable PointsBet to serve both of them even better."