fter entering the Latin American market with its latest game, Olympus Link, International Game Technology (IGT) announced Monday the expansion of its sports betting footprint in Colorado through a multi-year partnership with Ute Mountain Casino Hotel. The company will provide its PlaySport platform, self-service PlaySports Kiosks and turnkey services.
Rick Scheer, Ute Mountain Casino General Manager, spoke in a press release about this new agreement with IGT and said that “Ute Mountain Casino has big plans for our sportsbook scheduled to open end of August and we are confident that IGT’s PlaySports technology and experience trading team will help us bring a new level of entertainment to our valued Mountain Rewards players”.
“IGT has been a trusted partner of the Ute Mountain Casino for many years, and we are excited to expand our relationship and differentiate our casino with the introduction of sports betting and personalized betting offers”, he added.
Enrico Drago, IGT PlayDigital Senior Vice President also acknowledged the partnership in the same press release, and assured that “our experienced trading team will ensure Ute Mountain Casino maximizes the full potential of the PlaySports platform’s integrated Player Account Management module and create compelling offers and promotions that will help build player loyalty and drive growth”.
“IGT PlaySports has been processing sports wagers in Colorado since the first day of legalized sports betting in the State, and we look forward to extending that momentum with Ute Mountain Casino”, he concluded.
IGT PlaySports is currently powering sports betting at more than 40 gaming outlets across the United States.