International edition
September 19, 2021

Soccer streaming platform OneSoccer will integrate Genius’ live data and content

Genius Sports and MEDIAPRO partner up to boost Canadian soccer market

Genius Sports and MEDIAPRO partner up to boost Canadian soccer market
The agreement will help grow the domestic and international addressable market for Canadian soccer, through Genius Sports’ official data, streaming, and marketing solutions.
Canada | 07/15/2021

The move follows the recent legalization of single-game betting in Canada. Genius Sports will help expand MEDIAPRO Canada’s domestic audience by driving OneSoccer subscriptions through personalized promotions and offers. It has been granted the exclusive worldwide rights to distribute live video streams for all CPL and Canadian Championship games.

G

enius Sports announced on Thursday a new strategic partnership with MEDIAPRO Canada, an independent broadcast services, rights distribution, and production company. The agreement will help grow the domestic and international addressable market for Canadian soccer, through Genius Sports’ official data, streaming, and marketing solutions.

In 2019, MEDIAPRO Canada sealed a 10-year partnership with Canadian Soccer Business (CSB), the enterprise that represents all commercial interests of the Canadian Premier League (CPL) and Canada Soccer. Through the partnership, MEDIAPRO Canada was tasked with promoting the sport, including the management of the global and domestic media rights to all CPL and Canadian Championship games.

OneSoccer, MEDIAPRO Canada’s dedicated soccer streaming platform, will now integrate Genius Sports’ live data and content into its live viewing experience for fans. Genius Sports’ data-driven marketing technology will also help to expand MEDIAPRO Canada’s domestic audience by driving OneSoccer subscriptions through personalized promotions and offers.

Genius Sports has also been granted the exclusive worldwide rights to distribute live video streams for all CPL and Canadian Championship games, which will help reach new soccer fans worldwide and drive further in-game engagement. Sportsbooks can also access official data rights to Canadian soccer through Genius Sports’ existing partnership with CSB.

Oscar López, CEO of MEDIAPRO Canada, said: “We’re delighted to seal this agreement with Genius Sports, one of the leading data and technology companies in the sports media landscape. We are confident that Genius will help unlock the value of our digital assets and extend the reach of our brands across new markets. The partnership also strengthens our commitment to transparency at a time when Canadian soccer is reaching new heights on both the domestic and international stage.”

Mark Locke, CEO of Genius Sports, commented: “The convergence of official data, betting, streaming and marketing is rapidly changing the sports landscape across North America. Our technology is driving this convergence and at a time when Canada is embracing single-event sports betting, we are proud to have partnered with MEDIAPRO Canada to deliver the fan experiences of the future and grow Canadian soccer.”

Leave your comment
Newsletter Subscription
Subscribe to receive the latest news and updates
Enter a valid email
Complete the captcha
Thank you for registering to our newsletter.