888poker’s “Made to Play” campaign made it into the annual EGR’s Marketing & Innovation awards, which recognize the most innovative and creative operators and affiliates in the online gaming industry.
Winners are chosen by a team of independent, external judges who bring in their iGaming expertise to the process.
The online poker site's marketing move that turned them into the top contender was the one that the company launched for their “Poker 8” software. Its promotion granted over $1,000,000 in prize money in round-the-clock freerolls, daily spins and gift drops. Their marketing strategy resulted in new players and a resurgence of active players, and higher download rates of the 888poker app.
“Through an extensive and creative global media campaign, we were able to spread the word quickly and efficiently,” said the company. “Never one to be behind the times, 888poker also used influencers and social media to drive home our revamped brand.”
Elad Nir, VP head of 888poker, commented on their recognition granted by EGR: “This win is a true industry endorsement and testament to the hard work and dedication of the 888poker team. Alongside the launch of our fantastic new Poker 8 product, this campaign has brought a fresh and modern approach to the world of online poker, from the highly entertaining commercial and media activity, to the exciting CRM campaign that placed our players in the centre.”
In 2020, the company was also recognised at the 2020 Gaming Intelligence awards as winner in the Casino Operator of the Year category. In 2020, 888 also won two awards for its poker platform at the 2020 Poker Listings Operator Awards in the Most Improved Software and Best Beginner Software categories.