ast sports and esports content provider Beter has named a new Chief Executive Officer, Gal Ehrlich, an operations and technology executive with over 20 years of experience. For the last twelve years, he has been developing betting and gaming companies.
Before joining Beter, Ehrlich worked as a Chief Technology & Product Officer at Fortuna Entertainment Group, when he got to know BETER and its products being its client, Gal said that this experience was a great motivation to join the team. He also worked as a VP of Shared Services at Playtech.
On July 1, Gal Ehrlich became the new CEO of Beter succeeding Alex Barkar, who has led the company since its inception in 2018. Barkar will continue his partnership with Beter as a Board Member and Co-Founder.
Ehrlich stated: “I am excited to become a part of Beter company. The company has come a long way in the last few years. It is a privilege for me to be able to take Beter to its next step, to support its growth by providing our customers with extraordinary value, and to get an opportunity to fulfill the great potential of the team.”
Alex Barkar noted: “I decided to focus on global challenges as a Board Member and leave the CEO post a few months ago. And I am happy that together with JKR Investment Group we managed to find such an experienced manager as Gal in such a short period. I strongly believe that Gal will strengthen Beter. We built everything from scratch, and we did it very well. I am proud of all our achievements and look forward to even greater opportunities.”