ASX and Esports Technologies ink strategic partnership | Yogonet International
To enhance live engagement and peer-to-peer predictions for ASX platform customers with esports data

ASX and Esports Technologies ink strategic partnership

"Together, we now stand at the intersection of some of the most progressive technology and untapped verticals in the industry," commented Paddy Power, President, and Co-founder at ASX.
2021-06-15
United States
Reading time 1:52 min
The deal's goal is to increase liquidity, margins and improve retention opportunities in the esports betting market. ASX is a hybrid fantasy sports betting company, fronted by Paddy Power, where virtual shares in players and teams can be“traded”.

The American SportZ Exchange (ASX) has announced its latest strategic partnership with a provider of esports wagering products and associated technologies, Esports Technologies.

Both companies are joining forces in a tactical alliance that commits to bringing ASX players higher liquidity and bridging the cross-vertical divide between the esports markets and the exchange betting model. The intended result is to increase margins and improve retention opportunities in one of the gaming and entertainment industry’s "fastest-growing" verticals.

Under the new partnership, esports data from Esports Technologies (both pre-game and in-play) is intended to create a new level in "authentic" live engagement and peer-to-peer predictions for customers and data consumers on the ASX platform.

ASX is a hybrid next-generation fantasy sports betting company, fronted by Paddy Power, where virtual shares in players and teams can be “traded”, which allows its users to buy or sell “shares” premised on individual “player” and collective “team” performance, offers “share prices” around individual players and teams based on anticipated performance across a number of key criteria, unique to every underlying sports game.

Bart Barden, COO at Esports Technologies, stated: “It’s great to be working with former Paddy Power leadership, aligning on an exciting shared vision for the future of esports through this strategic alliance with Paddy’s bold startup venture, ASX. I’m eager to bring our collective experience to bear, unlocking the strategic synergies of these companies via this strategic alliance."

“Esports Technologies’ deep and diverse range of pre-play and in-play data can quickly attract and educate new and existing esports audiences, particularly for a US fanbase raised on DFS and consequently primed for markets that run on an individual player or team statistics,” he concluded.

Paddy Power, President, and Co-founder at ASX noted: “Esports Technologies are trailblazers in this rapidly emerging esports domain, while Bart’s previous sterling work at a leading International betting exchange when we overlapped at Paddy Power Betfair, earmarked him as our go-to guy for esports once this ASX opportunity presented itself. Together, we now stand at the intersection of some of the most progressive technology and untapped verticals in the industry. It’s a thrilling time to see how we might again collaborate to mutually beneficial effect over the coming months and years.

“ASX is the next logical step in the DFS evolution, fusing the excitement of an active trading marketplace with the most immersive retention aspects of fantasy management. By combining intuitive and recognizable stock-exchange transaction mechanics with the dynamics of live sporting events and record low-latency data distribution, we are now paving the way for the next generation in esports betting and fan-engagement ecosystems,” Power concluded.

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