International edition
September 24, 2021

Statewide casino win totaled $220.8 million in May, a 4.3% increase compared to April

Indiana: Horseshoe Casino's market dominance threatened by new Hard Rock

Indiana: Horseshoe Casino's market dominance threatened by new Hard Rock
IGC records show this is the first time in years any Northwest Indiana casino has come anywhere close to challenging the Horseshoe's market dominance.
United States | 06/15/2021

The new Gary casino earned $20.6 million in win during the 18 days it was opened in May, while the Horseshoe Casino reported $38 million in win over 31 days in May, an average daily win just $82,251 ahead of the Hard Rock. The amount of money wagered on sporting events totaled $254.5 million, a 7.6% increase compared to April.

T

he Hard Rock Casino Northern Indiana appears to be challenging the Hammond Horseshoe Casino as the top-grossing gaming destination in Northwest Indiana, and the Hoosier State, reports the Northwest Indiana Times.

Data released last Friday by the Indiana Gaming Commission (IGC) show the new Gary casino earned $20.6 million in "win," or revenue after paying successful bettors, during the 18 days it was open in the month of May. In comparison, the Horseshoe Casino reported $38 million in win over 31 days in May, giving it an average daily win of just $82,251 ahead of the Hard Rock.

IGC records show this is the first time in years any Northwest Indiana casino has come anywhere close to challenging the Horseshoe's market dominance. The Horseshoe also usually is the top-performing casino statewide.

Though it remains to be seen whether the Hard Rock benefited from patrons gambling there simply because it's new, or if it truly will compete with the Horseshoe on a monthly basis going forward.

Hard Rock President Matt Schuffert is confident things only will get better for Hard Rock, which opened to the public on May 14 adjacent to the Borman Expressway at Burr Street as a replacement for the shuttered Majestic Star Casinos on Lake Michigan.

"We are extremely pleased with the level of business we experienced in the 18 days we were open in May. Guest feedback has been very positive, and we look forward to continued growth," Schuffert said.

The Ameristar Casino in East Chicago tallied $26.6 million in May win and the Blue Chip Casino in Michigan City took in $12.5 million, according to the IGC.

Statewide casino win totaled $220.8 million last month, a 4.3% increase compared to April win and 15.1% more than May 2019. All Indiana casinos were closed in May 2020 due to the COVID-19 pandemic.

Records show the last time Indiana topped $220 million in monthly casino wins was March 2018.

At the sportsbooks, the amount of money wagered in Indiana on sporting events in May totaled $254.5 million, a 7.6% increase compared to April.

The sports wagering handle at Ameristar ($89.2 million) and Blue Chip ($80 million) outpaced all other Indiana casinos, primarily due to bets placed through their respective mobile wagering affiliates, Draft Kings and FanDuel.

"Even with the expected slowdown over the last two months, no Midwestern state has held its ground better than Indiana," said Nicole Russo, an analyst for PlayIndiana.com.

"Some of that can be attributed to local events driving interest, including the Indy 500. But the market’s structural advantages that were built in before sports betting launched is also paying dividends."

In particular, analysts cited the ability to register for mobile sports wagering without first visiting a casino and the wide variety of professional, college, and international sports available to bet on in Indiana as two things that make the state stand out compared to others, such as Illinois.

Leave your comment
Newsletter Subscription
Subscribe to receive the latest news and updates
Enter a valid email
Complete the captcha
Thank you for registering to our newsletter.