ragmatic Play has celebrated the first week of its industry-first €7 million ($8.5 million) Drops and Wins promotion, which incorporates both slots and live casino verticals.
The staggering combined prize pots have seen players enjoy a share of the €500,000 ($609,230) pool per month on Slots, with participating titles easily recognizable through the Drops and Wins logo.
In addition, a €500,000 ($609,230) monthly Live Casino prize pool is on offer, with players able to enjoy Pragmatic Play’s games across all devices. Following the launch on June 3, the promotion will now run until November 17, with the entire prize pool being funded by Pragmatic Play, in the highest ever fully-backed pool by a supplier.
The upgraded promotion, all managed by Pragmatic Play, offers operators the chance to run tournaments, prize drops and more on live casino hits such as roulette, blackjack, baccarat, and mega wheel.
The newly-launched Prize Pool proves the promotion delivers player retention, and increases player engagement and game performance, with clear, tangible improvements in the value of the operator partnerships, said the company in a press release.
Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said: “Last week marked a hugely exciting time for us as we launched our biggest ever Drops and Wins promotion, with a whopping €/£7 million ($8.5 million) up for grabs. We’re always looking to enhance the gameplay experience for our fans, and what better way to do it than by giving away €/£ 1 million ($1.2 million) every month for the next seven months. Any spin can lead to huge rewards, and we can’t wait to give something back to players!”
Pragmatic Play currently produces up to five new slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.