The app has been developed by Zafty Intelligence, a behavioral intelligence company that has created a passive mental health monitoring tool. The app will first be available to all Android customers with iOS to follow.
The new partnership with EASG will contribute to achieving Kindred´s commitment to "zero revenue from harmful gambling by 2023."
The app is managed by the EASG, who will control and distribute the aggregated anonymized user data for academic research. The aim will be to share access to this app across all markets and the wider industry, ensuring that operators can offer their customers access to the app and improve their responsible gambling efforts based on any research conducted.
The self-control app is essentially a time tracker that monitors a user's time spent on gambling-related activities across all operators. To measure their use, the app timestamps recognized gambling products that are open and in front of the screen.
Maris Catania, Head of Responsible Gambling and Research, Kindred Group commented in a press release: "For us promoting the Bettor Time App is a given and it is in line with our commitment of zero percent revenue from harmful gambling by 2023. The technology behind this app with Zafty's unique machine learning algorithms that take the recorded activity and learn each user's normal behaviour is very interesting. This app can help users make better-informed decisions about their gambling. We are proud to promote this app and I recommend other operators to follow.
Zafty's machine learning algorithms take the recorded activity and learn each user's normal behavior. Once this baseline has been established, the system can monitor changes in activity, sometimes very subtle, that might indicate early signs of problem behavior.
Based on the level of change in the user's behaviour, the app will recommend tailored features and support that will help the user to restore their gambling behaviour to a healthy level.