nline casino and sports betting operator LV Bet has appointed the former Liverpool and Republic of Ireland footballer Jason McAteer as its brand ambassador for the UK and Ireland markets.
The collaboration will focus primarily on the operator’s social media channels, with a “wide range” of activations promised in the coming year.
Marcin Jablonski, CCO of LV Bet commented: “Jason is a valuable addition to the LV Bet team as a brand ambassador, bringing a wealth of expertise from a playing career that lasted more than 15 years. Having played at two World Cups and spent almost a decade in the Premier League, our followers can look forward to hearing his views on the Euros and throughout next season’s football, both domestic and international."
"Our customers will benefit from being able to engage with Jason’s match previews and opinions and interact with Jason during the partnership. Teaming up with Jason will enhance our credibility in the UK and Ireland market and increase brand awareness,” he concluded.
McAteer will provide insight and match previews exclusively via LV Bet’s social channels, beginning with UEFA Euro 2020 and subsequently continuing throughout the 2021-22 season.
He will also share experiences from his more than 400 career appearances at the likes of Liverpool, Bolton Wanderers, and Sunderland through a series of interviews that will be seen on the bookmaker’s blog and social media, stated the company in a press release.
McAteer added: “This promises to be a thrilling summer of football, and I’m very much looking forward to linking up with LV Bet during the Euros and giving my views on the great players on show and the fabulous matches we are anticipating. It’s an exciting time, with fans returning to stadiums, so I am thrilled to be sharing my thoughts on the game we all love ahead of the Euros and into the 2021-22 season.”