The project was created to distribute healthy food items, until the end of this year, among Philippine families that are struggling with economic difficulties. It has a similar dynamic to a food caravan. The FBM contribution to the initiative includes a donation of 2,000 food packs to communities in the Metro Manila region.
The initiative started on May 5th, 2020, in Quezon City, and will continue its social mission until the end of 2021. The food items delivered at each stop have pre-determined beneficiaries to ensure that long queues are avoided and all the health and safety protocols are strictly applied.
Rui Francisco, FBM´s founder, explains the global gaming brand involvement in this project: “When we knew about the PAGCOR efforts to implement the food caravan of the ‘PAGkain para sa masa’ project, we immediately wanted to jump on board. We are a global gaming brand deeply committed to the communities where we operate, so for us, this gesture of care with the people that gave and give us so much feels like the right thing to do in these difficult times”, affirms the FBM representative.
The FBM donation to the food caravan contains 2,000 food kits that will help beneficiaries from the Metro Manila neighborhood. Besides the brand´s contribution to the project, part of the FBM team will join as voluntaries in the distribution of the health kits among the population. Each pack is composed mainly of canned food, which is directly sourced from farmers whose sources of livelihood are also affected by the lockdowns.
With operations established in Asian, North American, and European nations, FBM has consolidated its presence in the video bingo market and keeps innovating in the spin reels segment. FBM´s footprint in the online market has also grown during the last few years and counts now with FBM Digital Systems and a diverse portfolio, including video bingos, slots, and table games, stated the company in a press release.