NBA launches its first multi-platform betting-focused content initiative today | Yogonet International
In partnership with BetMGM and Turner Sports

NBA launches its first multi-platform betting-focused content initiative today

NBA Digital announced a new “NBA Bet” content initiative, which will feature the debut of a weekly NBA TV show and betting-focused content across NBA.com, the NBA App, and social platforms.
2021-05-21
United States
Reading time 1:29 min
NBA TV’s first betting-focused studio show will feature league-wide NBA betting analysis and breakdowns from industry experts. NBABet and BetMGM’s data feed will be integrated and shown throughout each show. Action Network will produce content and manage NBABet social media. The launch comes the day before the NBA Playoffs, and it will continue for the first two rounds.

NBA Digital announced a new “NBA Bet” content initiative, which will feature the debut of a weekly NBA TV show and betting-focused content across NBA.com, the NBA App, and social platforms.

As part of this multi-platform offering, the NBA, Turner Sports, and BetMGM will premiere NBA TV’s first live studio show dedicated to betting-focused information and analysis, NBABet presented by BetMGM, beginning today, May 21, at 6:30 p.m. ET. The 30-minute weekly show launches the day before the NBA Playoffs tip-off and will continue through the first two rounds of the Playoffs.

Based out of WarnerMedia Studios in Atlanta, the show’s quick-hitting format will feature league-wide NBA betting analysis and breakdowns from experts across the industry. As the presenting partner of NBABet, BetMGM’s data feed will be integrated and the latest BetMGM NBA odds will be shown throughout each show.

In the second round of the playoffs, NBA.com and the NBA App will feature a new NBABet section, which will include editorial content for fans from content partners such as Action Network, Bleacher Report, and Yahoo Sports, among others. The weekly show will also be available to NBA TV subscribers.

The NBA is also launching a new social media account, @NBABet, which will be programmed by Action Network. @NBABet will engage NBA fans with video segments, highlights, analysis, insights, trends, and more, all from a betting perspective.

Over the past two seasons, NBA Digital has offered NBABet Stream, an alternate betting-focused telecast for NBA League Pass and NBA TV subscribers, which has featured betting-focused graphics and commentary from experts from Action Network, Bleacher Report, and Yahoo Sports.

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