International edition
September 17, 2021

Before the Olympic Games in Tokyo and the rescheduled Euro 2020

SoftSwiss expands Indian presence via new project with CricketBet Sportsbook

SoftSwiss expands Indian presence via new project with CricketBet Sportsbook
SoftSwiss has confirmed the launch of its new betting project with CricketBet Sportsbook. The project will focus primarily on sports betting and will run on the Sportsbook Platform.
India | 05/21/2021

This will be its 2nd client launching onto the Indian market featuring a specialized Premium Cricket package, enabling placing bets on more than 10,000 live events in over 70 sports and 1200+ markets. The Sportsbook solution includes additional bonus schemes, such as BetCashout, Bet Builder, System, and Maxbet.

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oftSwiss has confirmed the launch of its new betting project with CricketBet Sportsbook. The project will focus primarily on sports betting and will run on the Sportsbook Platform.

This will be the second SoftSwiss Sportsbook client launching onto the Indian market with a specialized Sportsbook Premium Cricket package on top of the standard Sportsbook offering of placing bets on more than 10,000 live events in over 70 sports and 1200+ markets

Officially launched in May 2021, CricketBet is all set for the summer full of large-scale events such as the upcoming Olympic Games in Tokyo and the long-awaited rescheduled Euro 2020. 

SoftSwiss Sportsbook launched its first project in India, Betjungle Sportsbook, earlier in March this year. This links up with the Sportsbook heavy geographical expansion strategy followed by its official launch in December 2020. SoftSwiss has also recently extended its betting odds by adding 5 new options to its European sportsbook (British, Hong Kong, American, Indonesian, and Malaysian) diversifying the betting experience and delivering more added value to the players.

The Sportsbook solution comes with recently added features such as additional bonus schemes, like BetCashout, Bet Builder, System, and Maxbet. The main odds feeds provider behind the platform is Betradar, a supplier of sports betting data services. Moreover, the solution provides an easily customized mobile-first user experience, which in its turn increases platform usability, the company said in a press release.

Alexander Kamenetskyi, Product Owner of SoftSwiss Sportsbook, said: “We’re thrilled to be deepening our presence in the Indian market and launching our services with a new client like CricketBet. This partnership will allow even more Indian players, one of the most engaged cricket fans in the world, to enjoy what our Premium Cricket package has to offer as well as diversify their betting experience with our newly-added betting odds options. Cannot wait to start our betting journey”.

The CricketBet team commented: “We’re extremely excited to be partnering with SoftSwiss Sportsbook and further extending their presence on the Indian market delivering an exciting, convenient, and reliable betting experience to our players. We hope for very long and fruitful cooperation with such a key market player in the iGaming industry like SoftSwiss, with whom we rest assured we’ll be able to maximize our customer satisfaction. We’re excited to be opening this new chapter for and are hoping for a very fruitful collaboration.”

SoftSwiss Sportsbook Platform was launched in December 2020. Sportsbook is also working on product development for players by recently announcing the launch of American league in-play live bets functionality with new features and functionalities to be added this year

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