he SoftSwiss Sportsbook is diversifying its betting odds offering by launching five new options for international players. This update adds British, Hong Kong, American, Indonesian and Malaysian odds types to the current European format.
With the Ice Hockey World Championship commencing on May 21, the SoftSwiss Sportsbook is adding new functionality which will provide an even more immersive and convenient betting experience to its players. These newly-added types of betting odds will further diversify the sports betting experience as well as help expand the geographical market reach for the B2B clients of the betting platform. Their players will now be able to play using convenient odds formats in any region.
Alexander Kamenetskyi, Product Owner of SoftSwiss Sportsbook, noted: “The Sportsbook team is working very hard to innovate and expand the functionality of our rather young yet rapidly developing product. We’re always focused on main market trends and are consistently keeping an eye out on the needs of our clients and their players. We strive to deliver the most secure, reliable and user-friendly solution on the market. Ahead of such a big summer of sports events, we’re working on maximizing the potential of our betting platform to be able to deliver the best betting experience to everyone.”
This launch marks a new innovation move from the SoftSwiss Sportsbook, which has recently launched such new player features as Quickbet, Betcashout, Maxstake and Betbuilder. It also announced the launch of American League in-play live bets. Moreover, just prior to the start of the Indian Premier League, the Sportsbook introduced a premium cricket option enabling players to place bets on 30 various events in more than 100 different markets.
The SoftSwiss Sportsbook Platform is an all-in-one solution for managing sports betting operations. It comes with full risk management, fraud prevention and high-quality customer support.