aming software provider Altenar is set to launch an omnichannel sportsbook offering for its new partner operator in Congo, Wild-Bets.
Altenar Director and COO Dinos Stranomitis told SBC News that, for African countries, it is crucial to provide a sportsbook platform that allows the client to collect bets via both physical points of sale (POS) and online. In addition, considering the cost of data plans in African countries, Altenar has developed both a ‘Mobile Full’ and ‘Mobile Lite’ version for users to access.
Wild-Bets mobile users will be able to start the process by picking between the two versions (Full or Lite). Then they can choose ‘Place Bet’ if they are logged in and wish to bet with their account credit, or ‘Book Bet’ if they prefer to place the bet with a cashier at more than 200 Wild-Bets shops.
For those picking this omnichannel, physical POS option, ‘Book Bet’ will trigger a QR code for the cashier to scan. The customer then pays and receives a ticket, which can later be redeemed in cash or credited to the account if the bet is successful.
Stranomitis added that there is a third component to the bet placement process developed for Wild-Bets, besides both in-shop and online, which comes in the form of USSD betting. This is where the user can bet using a dedicated code dialled on their mobile phone, without the need for internet service. The details of the bet are delivered via text message and the money is taken as part of their phone subscription.
“We are really pleased to secure this partnership. I like the fact that it’s a market that many don’t consider as a key target in Africa. Africa is not only Nigeria, Kenya or South Africa. Congo has established a licensing process within a regulatory framework, and we are looking forward to getting started with Wild-Bets,” Stranomitis concluded.