The new deal forms part of a deeper FTP framework with which to target both markets over the long term as Sportsbet.io bids to expand its footprint into untapped territories.
Accordingly, the announcement also sees the launch of two exclusive games, 4-3-free and Bet free 6-6, built to reignite FTP formats with jackpots mechanics and designs around mainstream sports from football and cricket.
The first, 4-3-free, asks its players to win a realistic jackpot, or a range of attainable tier-two prizes, by answering a series of questions correctly. On the other hand, Bet free 6-6 adds a new twist to the popular Super 6 FTP format by posing a set of six predictions (e.g. correct score, or under/over goals) whereby players still earn points for consolation prizes, even if they only guess the match result correctly.
These new titles hail from a sports-agnostic series that allows Sportsbet.io to press engaging games into the service of any event, as elite sports battles with an uncertain timetable worldwide.
Joe McCallum, the Director of Sportsbook at Sportsbet.io, said: “SportCaller’s highly-focused, and collaborative approach to game-ideation, together with their consumer analysis from a host of worldwide data sets, gives them a competitive edge when it goes to both game-delivery and strategic planning. Whether it’s the acquisition or retention-focused games, we now feel confident of keeping our players engaged with the Sportsbet.io brand in a fun, fast, and fair way – enhancing the existing experience, and minimizing churn, wherever we set our scene. Their new games embrace player education and enhanced activity at their heart and are already demonstrating their huge worth at a time when responsible engagement and retention rightly demand adaptable solutions. We look forward to extending this progressive partnership with more games across our other premium properties over the coming years.”
The MD at SportCaller Cillian Barry, added: “Coingaming and Sportsbet.io are led by some of the great innovators and disruptors in the sportsbook space, always striving for innovation and pushing the limits of new technology. So, we’re thrilled to align those values with our own, on a watershed journey into unexplored markets where both crypto and fiat currencies are vying for position. In this industry, sowing the seeds of global success is best achieved by coupling international ambition to the local utility. After all, while some trends are universal, language, taste, and specific sports-mad fanbases are invariably culturally contingent. International fragmentation for game design and regional requirements (e.g. regulatory, or player-preference-based) only magnifies the importance of supplying a precise game UI at every turn, and in every country. This is why SportCaller has developed peerless geo-location tools, allowing us to geo-target and partition between diverse territories with dexterity. I’m pleased to report that initial engagement has been incredibly positive, so we can’t wait to see how games like 4-3-free and Bet free 6-6 continue to perform across varied regions which, in some cases, represent new markets for us. The free-to-play vertical is clearly bringing the fun and familiarity for both new and regular customers.”
SportCaller has now launched over 100 games across 47 countries and in 20 languages in Europe, Asia, Africa, Latin America, Australasia, and North America (via multi-lingual). In the past 12 months, it has also rolled out 44 new games, doubling the total number of games offered across the previous three years.