International edition
September 20, 2021

The state's 13th iGaming brand

PointsBet debuts its first online casino, in Michigan

PointsBet debuts its first online casino, in Michigan
After the launch of Sports Wagering in Michigan on 22 January 2021, PointsBet launches inaugural iGaming operations. It plans to launch iGaming in New Jersey in June.
United States | 05/05/2021

The Australian operator was authorized by the Michigan Gaming Control Board to launch iGaming operations. PointsBet plans to launch iGaming in New Jersey in June.

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ichigan Gaming Control Board (MGCB) has authorized PointsBet Michigan to begin iGaming operations and has released its’ proprietary iGaming platform in that state.

After the launch of Sports Wagering in Michigan on 22 January 2021, PointsBet launches inaugural iGaming operations. PointsBet plans to launch iGaming in New Jersey in June.

In the United States, iGaming revenues have grown since the repeal of the Professional and Amateur Sports Protection Act in May 2018. Across New Jersey, Pennsylvania, Michigan, and West Virginia iGaming revenues exceeded US$770 million in the March 2021 quarter which if annualized would equate to greater than US$3 billion per annum. PointsBet has iGaming market access in each of these states.

Especially, New Jersey iGaming revenues, have grown at a CAGR of 25% from 2014 to 2018, with revenues having subsequently grown at 62% and 101% in 2019 and 2020 respectively.

BofA Securities estimates that the iGaming revenue opportunity in North America (the US and Canada) could be US$7.6 billion by 2025.

Group CEO and Managing Director Sam Swanell stated in a press release: “Over the past 18 months we have assembled a highly experienced iGaming team which has built our in-house proprietary iGaming platform and administrative tools and I am thrilled today to announce the inaugural launch in Michigan. The launch of iGaming not only complements our existing sports wagering products but also removes the disadvantage we have had with customer acquisition, retention, and cross-sell compared to those operators with iGaming.”

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