Under the terms of the deal, FanDuel has been designated as the exclusive sports betting partner of The Ringer.
Although the firm had been advertised on the site before, this sponsorship will make FanDuel the exclusive Sportsbook and Fantasy Sports partner across all Ringer assets, including podcasts, social, newsletters, video, and website. As part of this new deal, there will be special listener leagues and contests that Bill Simmons, Joe House, and a variety of other hosts from The Ringer will participate in.
The VP of Media and Demand Generation of FanDuel Group David Webb, commented: “The Ringer is part of our core strategy to reach, engage and build connections with fans in the US through compelling content creators. The Ringer network and the group of talent there bring a unique perspective to sports and sports betting and we believe this combination will add continued value to our customers, fans and audiences alike. As industry leaders, FanDuel and The Ringer will collaborate to deliver on FanDuel’s promise to be absurdly fan-focused through the Ringer’s localized and endemic storytelling.”
Angie More, the Head of Global Podcast Sales at Spotify, said: “We are delighted to deepen our partnership with FanDuel on such a unique engagement across The Ringer’s portfolio. We’re ready to develop and execute more creative ideas that will elevate both brands in the eyes of sports and pop culture fans."