etRivers became United Soccer League (USL) club Indy Eleven's “Official Sports Betting Partner” in conjunction with a multi-year Corporate Partnership agreement announced last week.
Through the partnership, BetRivers has become the third “Pillar Partner” of Indiana’s Team, alongside Central Indiana Honda Dealers and Community Health Network, and will have exclusivity in the “Sports Betting” category through the duration of the agreement. The partnership was also supported by Sportradar, also a partner of Indy Eleven and a developer of the relationship in the category.
“Since the legalization of sports betting in Indiana in late 2019, Indy Eleven has been extremely focused on finding a true partner to maximize what has become a pivotal area for growth in all corners of the sports industry,” said Indy Eleven President and Chief Executive Officer Greg Stremlaw. “I want to thank BetRivers for the tremendous commitment they have shown to our club. We look forward to working with them in a myriad of ways beginning with the upcoming 2021 season.”
Highlights of BetRivers’ Pillar Partnership include “sleeve logo” placement for an Indy Eleven partner on all 2021 PUMA jerseys, a “Presenting Partner” night in conjunction with a 2021 home game, sponsorship of the 30-minute post-game show following all local television broadcasts (20 games in 2021) on WISH-TV and MyINDY-TV 23 (The Central Indiana Honda Dealers Post-game Show, presented by BetRivers), prominent signage and digital assets, and sponsorship of the opening segment of the weekly Soccer Saturday radio show that airs on 93.5/107.5 The Fan.
“BetRivers.com is excited to be an official sports betting partner of Indy Eleven,” said Mattias Stetz, COO of RSI, which operates BetRivers.com. “This partnership combines two organizations that share an unwavering commitment to excellence in providing sports fans with unparalleled experiences.”
In conjunction with the partnership, BetRivers will also be featured via numerous Indy Eleven promotional avenues including, but not limited to: on-field signage, commercial inventory on local television and national/international streaming video broadcasts, advertisements in the club’s official Victory gameday program, and placements on the team’s official website, indyeleven.com.