fter the approval from the Sports Wagering Committee of the Tennessee Education Lottery Corporation's Board of Directors WynnBET, the casino, and sports betting app from Wynn Resorts opened its mobile sportsbook in Tennessee.
Tennessee marks the sixth state where WynnBET has launched and is available for download anywhere in Tennessee on Apple and Android devices.
During home games on May 10, 11, 13, and 14 at FedExForum, the marketing collaboration between WynnBET and the Memphis Grizzlies starts with fan-facing activations which include the debut of the WynnBET touring vehicle, a custom-built mobile experience that travels the country hosting exclusive events and special appearances.
WynnBET and the Grizzlies will focus on a digital-first approach, with WynnBET integrations across an array of digital and broadcast programs from the Grizzlies and Grind City Media, an on-demand media platform and digital content studio. Furthermore, WynnBET and the Grizzlies will collaborate on cross-promotional campaigns leveraging the Grizzlies' digital footprint, including social media, web, and mobile applications.
Besides the six live states, WynnBET has market access opportunities in Illinois, Iowa, Massachusetts, Nevada, Ohio, and Pennsylvania which are subject to legalization and required approvals by regulatory authorities in each jurisdiction.