Watch&Bet will enable Unibet customers to place their bets whilst still watching the on-site sports streams, which will for the first time be presented with a live-odds overlay.
The new feature will be available in most of Unibet's European markets, initially on the two biggest in-play sports, football and tennis, and on the iOS sports app, but Android and the mobile web browser will follow very soon after.
The application is in accordance with the group's app-first mindset and representative of the continued enhancements to the in-play customer experience. According to the company, live sports betting is an increasingly important growth area for both the industry and Unibet, and the new development will create "a seamless user experience than ever before."
Erik Bäcklund, Chief Product Officer at Kindred Group stated in a press release: "The new streaming player will take the customer experience to a whole new level. Easily explained with three words – Fast, Easy, and Fun. Fast, because it enables our customers to see the action and react to it instantly. Easy, because the design is clever and intuitive. Fun, because this is a whole new way of enjoying the live sports watching and betting experience."
"Through thorough customer feedback capturing and innovative internal workshops, we dreamt up a grand vision of how we can transform the in-play betting experience and with this new Watch&Bet player we are one step closer towards that dream. But we are far from done, this is the foundation, to which numerous building blocks will be added and we are all really excited over the upcoming releases for our sports betting customers," Bäcklund said.
Unibet offers customers access to over 85,000 live streamed sports events and 100,000 racing events from around the world each year.