International edition
June 23, 2021

New branded online casino and sports betting platform in Mexico

Big Bola Casinos and Gametech launches Vale.mx

Big Bola Casinos and Gametech launches Vale.mx
Vale.mx has more than 500 new online premium casino games available, which can be enjoyed both on mobile or via desktop.
Mexico | 03/26/2021

Gaming Technologies, Inc. ("Gametech"), a software platform provider and casino and sports betting game developer, announced on Thursday the launch of www.vale.mx, a regulated online casino and sports betting site in Mexico.

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ametech has partnered with Big Bola Casinos, one of the largest licensed land-based casinos in Mexico. Vale.mx will operate under Big Bola's existing SEGOB license. Big Bola is one of only 14 operators legally authorized to offer legal betting and online casino services in Mexico.

Vale.mx has more than 500 of the best new online premium casino games available, which can be enjoyed both on mobile or via desktop. Players can receive generous promotions and play live roulette and blackjack, or the amazing high-definition slots from leading software providers such as NetEnt, Microgaming, Pragmatic Play, Evolution and exclusive new ones such as Matrix Studios.

Gametech will be responsible for player acquisition, promotion, and retention for Vale.mx. Under the terms of the partnership, the parties will share revenue generated by Vale.mx. The partners aim is to become a significant player in Mexico's online gaming market in the short term and ultimately one of the market leaders.

Commenting on the announcement, Jason Drummond, founder and CEO of Gametech, stated, "We are thrilled to partner with Big Bola Casinos on the launch of our new online casino and sports betting platform, Vale.mx. The spread of COVID19 has accelerated the demand for online gambling and we believe Vale.mx is positioned to become one of the leading online casinos and sports books in Mexico."

Big Bola Casino's Director of Operations, Emilio Quiros, commented, "Mexico is the leading gaming market in Latin America and is also ranked as the 12th largest market worldwide. The timing is ideal to launch Vale.mx and offer a fresh, exciting online platform featuring many of the newest, most innovative online casino games. We look forward to a long and mutually beneficial partnership with Jason Drummond and his team at Gametech."

Mexico is regarded as one of the fastest growing gaming markets and benefits from being the only market next to the United States to offer legal limited casino gaming. ResearchAndMarkets.com recently issued a report stating the global online gambling market size is expected to reach USD 127.3 billion by 2027, registering a CAGR of 11.5% from 2020 to 2027. According to studies, Mexico has around 55.8 million players, who spent approximately 1.6 billion USD in 2018 and 1.8 billion USD in 2019.

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