ike Bazzi will be responsible for managing and scaling the Luckbox’s affiliate marketing program.
The hire follows the appointment of Thomas Rosander as Chief Customer Officer last month as Luckbox continues to bolster its marketing team.
Rosander said: “Affiliates are a key pillar in our marketing strategy, and Mike brings demonstrable experience of scaling programs and working closely with partners to build high-performance channels.
“Mike also has a proven track record of working across different verticals, including sportsbook and casino, which will be relevant moving forward. His passion for esports, particularly League of Legends and CS:GO, means he understands our market and fits in with the Company’s esports-authentic ethos.”
Bazzi said: “As a lifelong gamer, Luckbox is the perfect opportunity to be in the gaming industry using my gambling and affiliate experience.
“I have seen both sides of the affiliate world, which has given me a strong understanding of both the needs of the operator and those of partners. I am looking forward to helping Luckbox grow with the support of our affiliates.”
Luckbox is targeting accelerated growth this year after its parent company Real Luck Group listed on the TSX Venture exchange under ticker TSXV: Luck.