implebet's fully automated real money Micro-Market betting offering is now available in Montana via its partnership with INTRALOT Inc., the US subsidiary of INTRALOT Group which operates the Montana Lottery’s sports wagering self-service terminals and mobile sports wagering offering. The expansion comes just ahead of the NFL's Super Bowl on Sunday, February 7.
Simplebet’s proprietary Micro-Markets pricing engine combines automated market mechanics of a betting market (i.e. creation, suspension, repricing, and resulting) with odds for each potential outcome of a respective occurrence. Users of the sports betting platform provided by INTRALOT Inc. will experience millions of betting opportunities across professional sports, including NFL, NBA and MLB at licensed Sports Bet Montana locations.
Last month, Simplebet and INTRALOT rolled out drive-level markets in Washington, DC and the early response indicates a strong appetite for micro-market betting opportunities, according to the companies. Simplebet is now giving users within Montana the opportunity to wager on the outcome of every drive and will begin offering play-level markets for next season.
“Following the successful rollout of our real money betting product in Washington, DC, we’re thrilled to quickly expand our product to Montana alongside our partner, INTRALOT,” said Chris Bevilacqua, Co-Founder and CEO of Simplebet. “We’ve seen incredible user engagement thus far and expect to see continued growth with the expansion of in-play betting opportunities that we believe will be integral to the future of the sports gambling and fan engagement paradigm.”
“Simplebet’s innovative technology delivers a product that sets us apart and we’re excited to offer Montanans the ability to place bets on thousands of different outcomes across professional sports,” said Byron Boothe, INTRALOT Inc. CEO. “We’ve seen extremely positive results thus far from the rollout of the real money Micro-Markets offering in Washington, D.C. and the expansion to Montana is the next step in our collaborative efforts to deliver an unmatched product across the globe.”
Globally, INTRALOT Group operates in 42 regulated jurisdictions with an average of $21.5 billion in annual wagering.