ollowing the Michigan Gaming Control Board's approval of online and mobile sports betting on Friday, FireKeepers Casino Hotel has announced it is ready to join statewide casinos in offering its own online options in February.
The Battle Creek casino will create its own app to add to its in-person sports betting options at its Dacey's Sportsbook, which opened its doors back in June.
"We look forward to carrying over our award-winning casino offering to the online realm, building upon the success of our award-winning casino," stated Jim Wise, VP of Marketing and Sports & Online Gaming. "We appreciate the players who visit FireKeepers, and these guests deserve the same level of rewards and service in the iCasino world."
In the meantime, FireKeepers said until its mobile app and website is operational, it is offering a special bonus of up to $200 in online credit to Red Hot Rewards Club members who are anticipating the start of iGaming, the Battle Creek Enquirer reports.
"We were the first tribal operation to open an on-premises book and now we are a few weeks away from being able to open our iGaming and iCasino options. But what we wanted to do until then, was reward our existing FireKeepers players with this promotion," Wise said.
Wise said the combination of online gambling and the Dacey's Sportsbook experience in the casino will keep FireKeepers among the best options for gambling in the state.
"What we have seen in other states, is that this can be a revenue generator without hurting our brick and mortar operation. We think we can do all we are doing and add iGaming and make a fuller experience for our guests," Wise said.
And having a local option has FireKeepers believing it will be able to compete with some of the statewide gaming apps that were rolled out over the weekend.
"In some of these cases, people see all these national brands and are not sure which ones they trust. In a couple of weeks, they will see someone local that they know very well and they have visited, like us at Dacey's Sportsbook, and they will want to give this a try," Wise said. "Our on-premises book has gone extremely well, done volumes more than we thought we would since our start in the summer.
"And that's a tip to the cap to our people and the service and experience they are making available to our customers."