International edition
September 18, 2021

The firm had announced last week the closing of its Esports Gaming League acquisition

Esports Entertainment Group finalizes binding agreement to acquire Helix eSports and ggCircuit

Esports Entertainment Group finalizes binding agreement to acquire Helix eSports and ggCircuit
"Together with what we’ve already built, Esports Entertainment Group has unparalleled scale and we are on our way to becoming a global industry leader," CEO Grant Johnson said.
United States | 01/27/2021

According to the esports entertainment and online gambling operator's CEO, with the acquisition of Helix and ggCircuit, they have created "the most diversified, US-listed esports entertainment asset in the entire ecosystem." The $43 mil transaction will be split 50% cash and 50% GMBL shares, priced upon the closing of the transaction, which is expected to close in 2Q21.

E

sports Entertainment Group, an esports entertainment and online gambling operator, announced Monday it has finalized the binding agreement for its previously announced Helix eSports and ggCircuit acquisition.

The $43 mil transaction will be split 50% cash and 50% GMBL shares, priced upon the closing of the transaction, which is expected to close in 2Q21.

"With the acquisition of Helix and ggCircuit, we have created the most diversified, US-listed esports entertainment asset in the entire ecosystem," stated Grant Johnson, CEO of Esports Entertainment Group. "These acquisitions significantly strengthen our Play, Watch, Bet Strategy, adding state-of-the-art esports entertainment centers, an esports-focused vertical enterprise software business, a best-in-class esports analytics platform, and a player-vs-player skill-based wagering platform to our diversified asset base. Together with what we’ve already built, Esports Entertainment Group has unparalleled scale and we are on our way to becoming a global industry leader."

ggCircuit is a B2B software company that provides cloud-based management for LAN centers, a tournament platform, and integrated wallet/point-of-sale solutions for enterprise customers. ggCircuit has over 1,000 connected locations and has worked with enterprises such as GameStop, Dell, Best Buy and Lenovo as well as universities such as Ohio State, Syracuse and North Carolina. Their ggLeap product has over 60 million hours of usage by over two million unique gamers on tens of thousands of public gaming screens inside centers worldwide.

Helix eSports owns five esports centers, including two of the five largest centers in the US, where they deliver world-class customer service, esports programming and gaming infrastructure. Helix offers a variety of experiences including casual play, competitive tournaments, STEM programming, high school leagues, large groups and esports bootcamps all with the goal of leveling the playing field in esports and providing equitable access to technology. Their centers have become the destination for social and competitive gamers alike with monthly tournaments and unique experiences.

Helix also owns Genji Analytics, an esports-proven, publisher-trusted analytics provider. Using sophisticated computer vision, natural language processing, and machine learning tools, Genji delivers cutting-edge broadcast optimization and talent scouting analytics. Genji works with leading esports publishers and sports leagues, such as FIFA and the NBA 2K League, to power activities like combines, drafts and data-driven business decisions. Genji has also launched products into Helix eSports Centers that create customized tournament experiences, leveraging both idle computing capacity and unique proprietary data sources. Revenue streams include platform sales to publishers and leagues with plans to expand to all competitive players looking to enhance their gameplay through analysis, fair competition, and roster optimization.

The acquisition also includes LANduel, Helix’s proprietary player-vs-player wagering platform, built in Unity, that allows for skill-based wagering on third-party video games. LANduel’s consumer facing application enforces strict four-factor authentication to ensure fair play and ID verification. LANduel also holds close relationships with several major game publishers to ensure events and wagering follow community guidelines. LANduel is currently working alongside the New Jersey Department of Gaming Enforcement on a pilot program. Once the model is proven at the Helix eSports locations, LANduel can easily be scaled to other centers throughout the US across the ggCircuit network, and eventually into the homes of gamers through ggCircuit’s proprietary at home product suite.

Completion of EGL Aquisition

Last week, Esports Entertainment Group also announced the closing of its Esports Gaming League (EGL) acquisition.

"EGL is a great addition to our growing operations and further strengthens our ability to execute on our three-pillar strategy,” commented Grant Johnson, CEO of Esports Entertainment Group. “EGL technology underpins the esports programs for some of the world’s best-known sports franchises, including the LA Kings, Philadelphia Eagles, and Arsenal Football Club. We plan to build on this strong foundation moving forward, driving near-term revenue growth and long-term shareholder value improvement.”

“As part of the Esports Entertainment Group family, we now have the opportunity to push our technology and resources to further grow our client roster,” added Glen Elliott, CEO of EGL. “We have been impressed with Grant’s leadership and vision and are excited to become an integral part of Esports Entertainment Group’s drive to become the industry leader.”

EGL is a B2B-centric provider of live and online events and tournaments where gamers can compete and enjoy a wide range of content relating to esports and video games on a proprietary technology platform with over 350K registered gamers. Services include full turnkey esports events, live broadcast production, game launches, and online branded tournaments.

Leave your comment
Newsletter Subscription
Subscribe to receive the latest news and updates
Enter a valid email
Complete the captcha
Thank you for registering to our newsletter.