International edition
March 04, 2021

As VP Growth and Strategy for the US markets

SiGMA adds Nicole Fields to its US team

SiGMA adds Nicole Fields to its US team
Nicole Fields has previously worked with a number of respected institutions, including events company G2E Las Vegas, and now she will be responsible for driving SiGMA’s plans for advancement and development in the US.
United States | 01/19/2021

She joins SiGMA after serving as Industry Relations and Program Director with Reed Exhibitions, where she led targeted strategy and execution for G2E Vegas events.

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iGMA Group announced Tuesday that it will hire Nicole Fields as VP Growth and Strategy for the US markets. She will be the first addition to SiGMA’s US-based team.

Fields, a 40 Under 40 recipient who has previously worked with a number of respected institutions, including events company G2E Las Vegas, will be responsible for driving SiGMA’s plans for advancement and development in the US.

"We're delighted to welcome Nicole Fields onboard. Nicole is a highly respected individual in the industry and her experience in the North American markets is second to none. I look forward to working with her to unlock further growth as our brand grows internationally," said COO of SiGMA Group, Sophie Crouzet.

Experienced in brand management for the casino industry, Fields joins SiGMA following a stint as Industry Relations and Program Director with Reed Exhibitions, where she honed skills building and developing relationships with global industry stakeholders, including lead targeted strategy and execution for G2E Vegas events.

 "I am excited to be heading up the SiGMA team in the US, and the opportunity to work with such an innovative event company worldwide," Fields commented. "With gaming expansion on the rise in the Americas, I am excited and eager to build a premier gaming event in both regions that focuses on the guest experience and brings together all segments of the gaming industry to conduct good business at our shows."

In 2015, she received a “40 Under 40 – Rising Young Professionals” award by Global Gaming Business Magazine and was recognized as an “Emerging Leader” by The Innovation Group. In addition to her honours, she has taken on additional leadership roles outside her day-to-day responsibilities, including serving as a committee member for Global Gaming Women (GGW), a non-profit focused on the support and development for women in the gaming industry. 

SiGMA Group is currently active across multiple locations, with events planned in Asia, South America, Africa, and Europe over the next two years.

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