The new jointly developed experience represents an end-to-end digital cashless ecosystem. Patrons of Blue Chip Casino will be able to load funds electronically from a personal account of their choice, after which they can then securely use the digital cash to make wagers directly on their slot machines. When done, any funds left on the slot machine can be optionally transferred back to their Digital Wallet to be used at another game in the casino. In future phases, the solution will be expanded to include table games, restaurants, and a host of other amenities at Blue Chip.
“Building on our partnership with Sightline and Aristocrat, we are proud to introduce a solution that has been designed from the ground-up to give our guests an unmatched cashless experience offering convenience, safety, and security,” said Blake Rampmaier, Senior Vice President and Chief Information Officer of Boyd Gaming.
Recently, the American Gaming Association (AGA) conducted research that shows consumers desire for digital payment options given pandemic-related health concerns. 59 percent of past-year casino visitors are less likely to use cash in their everyday lives because of the COVID-19 pandemic; and 57 percent of past-year casino visitors report the option for digital or contactless payments on the casino floor is important to them because of the COVID-19 pandemic.
“Sightline thanks Boyd Gaming for its vision and congratulates Blue Chip and Aristocrat on this launch,” said Joe Pappano, Chief Executive Officer of Sightline. “A mobile-centric payments ecosystem that works across all channels and verticals is the future of all regulated gaming in the United States.”
Over the coming months, pending regulatory approvals, Boyd intends to expand these capabilities to its patrons nationwide and extend the utility of the ecosystem to all patron-facing touchpoints.
“At Aristocrat we believe in creating exceptional customer experiences and we are deeply grateful to Boyd in entrusting us to create such an experience for their patrons. This collaboration between Boyd Gaming, Sightline Payments and Aristocrat Technology will serve as a blueprint for the path forward for the industry,” said Cath Burns, Executive Vice President of Customer Experience Solutions for Aristocrat.