ragmatic Play has produced a new bingo product for SkillOnNet’s brand PlayOJO, in partnership with the ITV show The Masked Singer.
The new game was launched late last month. Leveraging the operator’s high-profile partnership with one of the British TV channel’s top shows, Pragmatic Play’s The Masked Singer Bingo combines features and branding from the show into an exclusive 90-ball bingo room.
When entering The Masked Singer Bingo room, players are asked to choose what mask they think will be on the bingo ticket that wins Full House. At that point, all their bingo tickets change to show a mask that reflect their selection. If their chosen mask matches the one displayed on a Full House winning ticket(s), successful players will be awarded free tickets for their next game. There is also a daily ‘must go’ jackpot in The Masked Singer Bingo room, which is guaranteed to be won by the end of every day.
The product has transitioned from concept to going live in record time, according to the company. Claire McDaid, Vice President of Bingo at Pragmatic Play, said: “Our partnership with SkillOnNet is extremely strong and we’re delighted to partner up once again and create a unique bingo proposition. Taking a hugely popular brand and transforming it into a bingo product in just a few months was a challenge for the team but the end-product is something we’re proud of."
“Adding extra features to boost retention will be sure to add to the game’s popularity and we’re all extremely confident on how the product will perform as we continue to evolve our relationship with SkillOnNet,” McDaid added.
Pragmatic Play’s entire portfolio of video slots, bingo and other games are available to its operator partners via a single API.