ush Street Interactive announced Friday an exclusive content deal with former NFL star Jerome Bettis, who will be part of the BetRivers.com "Bet with a Winner" campaign.
"No matter where he was, growing up in Detroit, playing at Notre Dame, or during his iconic career in Pittsburgh, Jerome Bettis made a positive impact on and off the field," said Richard Schwartz, President of RSI, in a press release. "We are thrilled for Jerome to bring his authenticity and winning ways to the passionate sports bettors on BetRivers.com."
This partnership makes Bettis an exclusive betting endorser of RSI's BetRivers brand. "The Bus" will serve as the company's brand ambassador and spokesperson, engaging in upcoming promotions and events on BetRivers platforms. As a member of the RSI family, he will participate on BetRivers social media, along with additional digital and traditional media platforms.
A native of Detroit, Bettis played three seasons at Notre Dame, where he rushed for over 1,900 yards and scored 37 total touchdowns. Drafted by the Los Angeles Rams with the No. 10 pick in the 1993 draft, Bettis was named Offensive Rookie of the Year. A 1996 trade sent Bettis to the Pittsburgh Steelers, and in his first season with the black and yellow, "The Bus" was named NFL Comeback Player of the Year, the first of many accolades that would propel him up the ranks of all-time Pittsburgh greats. Playing in front of his hometown crowd in Detroit, Bettis earned his first Super Bowl championship in the final game of his career.