International edition
September 21, 2021

Seven of the top 10 companies by traffic saw monthly decreases

Bet365 still leads global online gambling traffic in Nov., followed by two Japanese websites

Bet365 still leads global online gambling traffic in Nov., followed by two Japanese websites
Netkeiba.com managed to achieve the second place that month thanks to a monthly growth of 2.7% and a significant drop of 16.5% for Caliente.mx, which fell from the second to the fourth position with 74 million users.
United States | 01/06/2021

Caliente.mx fell from the second to the fourth position in the global ranking, which saw Netkeiba.com climb to second place and jra.go.jp to the third. The Florida Lottery fell by 7.2% but still led in the US, and the UK top three gambling websites by traffic saw positive trends in November. As for English keywords searched in November, “sportsbet” climbed to take the third place, overtaking “casino”.

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ogonet and SEMrush have released new traffic data of global and regional online gambling and gaming for the month of November 2020.

According to global data of top gambling websites by traffic, bet365.com still keeps the undisputed first place with 236.03 million users, a drop of 3.1% from October. Netkeiba.com managed to achieve the second place that month thanks to a monthly growth of 2.7% and a significant drop of 16.5% for Caliente.mx, which fell from the second to the fourth position with 74 million users. The third place was taken by jra.go.jp, which declined by 10.7% to 76.17 million. Seven of the top 10 companies in this ranking saw monthly decreases during November, almost the opposite of what happened the previous month, when 8 out of 10 saw positive numbers.

November’s regional data for the US sees the leading Florida Lottery (flalottery.com) down by 7.2% from October with 20.58 million users. It was followed by the Texas Lottery (txlottery.org) with 12.12 million, flat from the prior month. The Lottery Post (lotterypost.com) came third with 11.67 million users, a monthly growth of 4.6%.

The UK top three gambling websites by traffic saw positive trends compared to the prior month. Bet365 led the ranking agai with 22.81 million users, up 5.3%. Skybet came next with 18.4 million, an increase of 8.5%. William Hill kept the third place with 16.92 million users, a monthly growth of 6.2%.

As for the LatAm market, bet365.com led the regional ranking in Brazil with 115.2 million users in November, down 4.1% from the prior month. It was followed by Ojogodobicho.com, which grew by 5.5% hosting 54.59 million users. Still very far behind them, sportingbet.com kept the third place with 7.77 million, up 32.7% from October.

In Mexico, despite seeing a 16.5% drop in October, Caliente.mx easily kept the first place with 73.66 million users. Codere.mx fell by 4% and came second though very far, with 5.45 million, while strendus.com.mx took the third position with 374,244 users with a 9.4% decline.

Colombia's online gambling traffic ranking saw Wplay.co come on top with 24,723,341 users, down 10.7% from October. It was followed by betplay.com.co, which saw a significant decline by nearly 28% and hosted 19.66 millions. They were followed far behind by rushbet.co with 2.6 million, down nearly 7%.

In Peru, bet365 took the lead again with 3,078,029 users in November, flat from October. It was followed by teapuesto.pe, which fell by 2.1% to 2.24 million. Inkabet.pe came third very close with 2.23 million users.  

SEMrush also works with search volume data related to the gaming industry, based on the average number of times a specific search query is entered on a search engine per month. The top global English keywords searched in November were “lottery” (4,090,000 times), followed by “online games” (2,740,000), and the novelty that month was that “sportsbet” climbed to take the third place with 2,240,000 times, overtaking “casino”, which fell to 1,830,000 times. 

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